Tacoma and Tundra Owners spend more money per vehicle modifying their trucks than Ford, Chevy, GMC and Dodge owners according to Specialty Equipment Market Association (SEMA),
The information can be found in SEMA’s 2008 Light Truck Report. SEMA surveyed more than 1,600 light-truck owners to determine the amount of money spent on different products and accessories. All the respondents owned or leased a 2007 or 2008 model-year pickup. The range of products asked about included suspension lift kits, audio upgrades, bedliners and more. Here are the results:
The Cadillac Escalade EXT is skewed quite high because it is a low-volume truck (about 4,700 units sold in 2008) and it’s a popular urban ride, so expensive 24- and 26-inch rims are quite common. More than 70% of Escalade owners earn over $100,000 annually. That’s the highest percentage of wealthy owners for any pickup, according to SEMA.
SEMA says all full-size truck owners spent an average of $1,831 on accessories while compact truck owners spent an average of $835 on aftermarket equipment.
Previous SEMA surveys show that cold-air intake systems, exhaust kits, bedliners, performance fluids and window tinting are among the most popular modifications for pickup owners. Tundra owners have also indicated that supercharger kits, winches and grille brush guards are popular items. Tacoma owners are into ski racks, wheel flares, upgraded brakes and lift kits in addition to the more traditional modifications.