Toyota will be Number One with an Extra Dash and Pinch of Style and Optimism mixed in.
TOYOTA AND AMERICA AT A CROSSROADS
The U.S. economy is in one of it’s worst hours at the moment. Almost 20% of the work force are unable to find full time employment to support themselves. There is a shortage of private sector jobs and far to many people are employed by the government. Private sector jobs fuel the economy where government jobs produce nothing. The government prints money and pays employees. That adds to government debt way into the trillions, only to end up in the hands of citizens as major tax burden. Americans are unable to buy and sell homes so the housing market is almost disfunctional. the American system can over come all of this. A change in government officials and policies in the coming 24 months can put America on the road to restoration of vitality and optimism.
BEEN HERE BEFORE
When that happens we believe that American car buyers are going to be looking for not only the expected reliability, but also bright fresh dynamic styling cues that emote that vitality and optimism. This is not unlike what happened in the early 1950’s after World War II. During those years after the war vitality and optimism flourished, particularly by the mid 1950’s. Looking back, there appears to have been a dramatic change that took place between 1954 and 1955. It’s like the world suddenly changed from black and white visually to technicolor. This was distinctively reflected in the change in car styling and colors between 1954 and 1955 through 1960.
Check out the pictures of two mid fifties American cars below. These are actually professionally built scale models of a 1957 Dodge Royal Lancer and a 1956 Mercury Montclair Convertible in original color options. Notice how bright and optimistic the colors and trim are on these cars.
We have a similar stage being set for the near future and Toyota has a tremendous opportunity here. Looking around at new cars being introduced, there are many with exciting design elements. Toyota needs to pick up on this quickly. At the moment, the Toyota line-up is showing some age compared to many fresh new designs from other manufacturers. Fresh design definitely needs to be part of the new Toyota equation.
TOYOTA MUST BE READY TO ROLL OUT OPTIMISTIC AUTOMOBILES
Here is a recent Toyota design sketch we found for a two door coupe. We know that two door cars are not the big sellers at this time. But, the design cues on this model are striking compared to current Toyota design elements. We’d like to see this car, I don’t know that we will.
Toyota’s opportunity to be Number One over the next couple of years is not only to bring to us the expected reliability but to also bring to us brighter fresher designs and colors that represent optimism that America needs and is ready for.
Toyota Will be Number One With An Added Pinch Of Style And An Extra Dash Of Color and Optimism!
These are our thoughts and observations at a critical point for both Toyota and America. What are your thoughts and comments?