TOYOTA TOPS AUTO BRANDS IN RESALE VALUE

Written by gary on December 6th, 2009
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The results are not surprising…Green-Cars-Dollar-Sign-275x_large

Over a 5 year period Toyota is the brand with the highest resale value, with its vehicles maintaining an average of 38.8 percent of their original price. That is down a little from 42.7 percent last year, a drop Kelley Blue Book attributes to overcrowding in the small car market.

Toyota’s Lexus had the highest projected resale value among luxury brands, at 39.3 percent. Honda, BMW, Subaru and Acura also were high scorers. Jeep was the only domestic brand in the top ten.

Kelley said the industry average was 32.6 percent. That was down from prior years as the weak economy caused car prices to depreciate more rapidly. Kelley calculates resale value based on market conditions, competition in each segment and expectations about the economy.

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