Toyota Motor Sales (TMS) today reported October sales of 145,474 vehicles, a decrease of 0.9 percent from the same period last year on a daily selling basis (DSR). On a raw volume basis, unadjusted for the 27 selling days in October 2010 compared to the 28 days in October 2009, TMS sales were down 4.4 percent from last October. However, year-to-date, TMS sales were up 1.4 percent on a DSR basis.
Toyota remains the industry’s retail sales champ, selling more new cars and trucks to individual consumers than any other brand. In addition, Camry retains its position as the No. 1 selling passenger car again. The new Highlander and Scion tC models are off to strong starts, up 50 and 112 percent, respectively, for the month.
October 2010 marks the first time in many months that sales growth was faster on the retail side than the fleet side, and truck sales topped 52 percent of the industry total, the highest level in a long time. Both these indicators point to stability in the retail market and that is a good sign for the industry.