TOYOTA FEBRUARY 2010 SALES DOWN ONLY 8.7% AFTER ALL THAT…

Written by gary on March 2nd, 2010
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How badly did Toyota’s recalls and Media pounding impact its sales? Only 8.7% …and that was less than what even conservative industry analysts predicted as Toyota’s big sellers still sold.
 
Nearly every other automaker saw sharp sales increases, most likely at Toyota’a expense. Chrysler remained flat, selling a few hundred more vehicles than it did last February. Ford was the big winner, shooting up 43%. GM was up 11.5%, but that included its four defunct brands. The four remaining brands saw sales increase 32%.

Nissan sales were up 29.4%, and Honda was up 12.2%. Subaru and Kia had record-setting February sales, up 38% and up 9%, respectively. Luxury automakers also did well, with Audi, BMW and Mercedes all seeing sales increases of 33.6%, 13.7% and 8.4%, respectively.

How did the top 10 cars list shake out? The Toyota Corolla and Camry both moved up! The Corolla moved from No. 5 to No. 4, and the Camry moved from No. 7 to No. 5. What other cars could do that under such a bombastic pounding. The Honda Accord, took the No. 2 spot from the Chevy Silverado.  The Ford Fusion and Honda Civic also made gains at the expense of the Nissan Altima and Chevy Malibu. The full list is below.
1. Ford F-Series: 32,895
2. Honda Accord: 22,456 (including 2,432 Crosstours)
3. Chevy Silverado: 19,822
4. Toyota Corolla: 16,996
5. Toyota Camry: 16,552
6. Honda Civic: 16,471
7. Ford Fusion: 16,459
8. Nissan Altima: 16,198
9. Ford Escape: 15,156

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