toyota sports car

...now browsing by tag

 
 

TOYOTA FT-86 SPORTS CAR ON TIME FOR FALL 2011 LAUNCH

Wednesday, July 28th, 2010
468x60_staticbanner

According to a recent report, the Toyota FT-86 is on schedule for a November 2011 launch date. Recent rumors suggested that the car might be delayed until 2013.Toyota-FT-86-Concept-3-450

Speaking recently, Toyota’s Dr. Shigeyuki Hori and Kazuo Okino reaffirmed the company’s intention to launch the car as planned in November 2011. While neither would go into a lot of detail, they revealed the production version is nearly 50% complete and the mid-level model is targeted to have a price of  approximately $28,610.

As for what the car will look like, Okino commented that the styling would closely resemble the concept. There will be minor modifications, but the overall shape will remain the same.

In case you don’t remember, the FT-86 concept debuted at the 2009 Tokyo Motor Show. It featured a Subaru 2.0-liter Boxer engine, a six-speed manual transmission, ADVICS brakes, and rear-wheel drive.

TOYOTA TO DESIGN AND BUILD MORE EXCITING NEW CARS

Thursday, June 3rd, 2010
468x60_staticbanner

Toyota President Akio Toyoda is ordering engineers and designers to spice up the brand’s bland image with exciting new cars. “I want a car that shows what we are aiming for, toyota mr2 hybridsomething affordable, fun to drive and good for the environment,” Toyoda said. He references the MR2 hybrid sports car concept as the kind of product he expects from a new focus on exciting fun.

The 400-horsepower MR2 hybrid is based on the MR2 platform that was nixed from the U.S. market in 2005. When Toyota unveiled the MR2 Sports Hybrid Concept at the Tokyo Auto Salon in January, observers gave it a zero percent chance of being produced.

The MR2 Sports Hybrid Concept combines a 3.3-liter V6, used to drive the rear wheels through a continuously variable transmission, and an electric motor for the front wheels. The concept has an estimated zero-to-60 time under 4.5 seconds.

CHANGE OF DIRECTION IN THE WIND?

Mr. Toyoda’s desire for pizazz, excitement, and power, plus economy helps explain why he decided to team up with Tesla Motors. The partnership between Tesla and Toyota creates high-power excitement, but it’s too early to tell as to how product development will advance.

Putting resources into producing M2-like hybrid excitement or co-producing an EV with Tesla could represent a shift in direction, as Toyota reshapes its image after a season of global safety recalls. Creating exciting visionary new products can be great. But the company doesn’t need to throw out the baby with the bathwater. The auto market (and the world) needs mass-market high-efficiency vehicles that meet the needs of everyday drivers.  Their projected One million hybrids per year: Well, there’s nothing bland about that.