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Thursday, June 9th, 2011

Toyota announced today that public voting for its “100 Cars for Good Philanthropy” program is now open for public vote through August 16 on Toyota’s Facebook page. The program will award 100 vehicles over the course

Toyota 100 Cars For Philanthropy

Toyota 100 Cars For Philanthropy

of 100 days to 100 deserving nonprofit organizations based on those votes from the public.

The program, for non-profit organizations, seeks to select the most deserving 100 organizations servicing the community across a broad range of categories including animal welfare, arts, education, environment, health, safety and human services, among others. A group of 500 finalists have been chosen by an independent panel of judges, experts in fields of philanthropy and corporate social responsibility.

Beginning today, five organizations per day will be profiled on Toyota’s Facebook page where the public is invited to show their support by voting daily to help determine the winning nonprofit organization. 
500 Non Profit Finalists
Each of the 500 nonprofit organizations selected as finalists have created an online profile, which may include a video showcasing how the organization plans to use a new Toyota vehicle to do good in their local community. Voters may place one vote per day, each day, over the course of the program. 
Each day, the previous day’s winner will be announced and five new nonprofit organizations will be featured for voting.  
Winner Organizations Winner Cars
Winning organizations can choose from the following vehicles:  Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna or Sienna Mobility. With each vehicle, Toyota Financial Services will provide a six-year, 100,000 mile Toyota Vehicle Service Agreement to help provide extended protection beyond the vehicle warranty.
About Toyota
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants, including one under construction. Toyota directly employs nearly
30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design.
Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed more than $500 million to philanthropic programs in the U.S. 


Monday, May 23rd, 2011

Toyota, and Microsoft are creating Toyota Friend, a Toyota social-networking service where drivers interact with their cars like they do on Twitter and Facebook. Your Toyota may very well become your Best Friend…

Toyota Friend

Toyota Friend

Toyota and are partnering on the project called Toyota Friend,  a private social network for Toyota owners that operates like tweets on Twitter. The companies along with Microsoft, are spending more than $10 million on the project combined.

It is described as working like this:

In a demonstration at a Toyota showroom in Tokyo, an owner of a new plug-in Prius hybrid received a cellphone message from his Prius reminding him to recharge his car overnight. The owner plugged in his car to recharge it and the car replied, “The charge will be completed by 1:45 a.m. Is that OK? See you tomorrow.”

The Toyota Tweets can be private, or shared with other Toyota Friend users, as well as made public on Facebook, Twitter and other services, the company said.

The companies did not give details of the technological blueprints as to how the content of the talking car’s dialogs will be managed. Toyota officials said the answers will be automated through sensors in the car.