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Tuesday, September 21st, 2010

Toyota remains the Top Auto Brand Worldwide according to Interbrand, the world’s leader for brand consultancy.ToyotaRange

Interbrand uses a number of criteria to rank the world’s top global, profitable, publicly-held brands – “global” meaning they operate on at least three continents, derive at least 30% of their income outside of their home market and no single market accounts for more than 50% of their income. Some of those stipulations are why you won’t find companies like Mars or The BBC or even Wal-Mart on the list.

But you will find Toyota, which remains the top automotive brand, even with its recent recall and safety woes. The cynic’s view might be to wonder how it can still remain so, with Interbrand’s 10 principles of strong brands including commitment, clarity and responsiveness. But the company had built so much room that it could fall some ways and still be on top, sliding from eight to 11, just ahead of Mercedes at number 12. Interbrand said that while Toyota’s problems were exacerbated by the way the company is set up, it hasn’t been hurt as much as some would have thought and it has proven its resilience over the decades.

Oddly, although Ford was cited for having been “extremely innovative with product designs” and having “excelled at marketing its vehicles,” lauded for its resilience, its closing of Mercury and its coming sustainability efforts, it falls one spot from 49 to 50.  Elsewhere on the list, Volkswagen gains two places to settle at 53, Audi gains two places to reach 63, Hyundai jumps four spots to 65, Porsche gains two spots to 73, and Ferrari loses three spots to end up at 91.


Friday, December 11th, 2009

 U.S. News Autos just released its second annual Best Car For The Money Awards…TOYOTA EARNS THE MOST BEST CAR AWARDS!


 The U.S. News Best Car for the Money awards recognize 23 vehicles that earn the highest marks for overall value and appeal within their respective categories. To select the award winners, U.S. News has combined its newly released 2010 car rankings with total cost of ownership data provided by

“While car shoppers are starting to come back to the showrooms, they are looking for a good value more than ever before,” said Jamie Page Deaton, Lead Automotive Editor for U.S. News. “But ‘good value’ does not simply mean ‘cheap’. The Best Car for the Money awards recognize vehicles that can be the most rewarding to own – namely those that win the most praise and offer the most compelling overall value.”

The U.S. News car rankings provide an unbiased comparison of each vehicle to its competitors, helping shoppers identify the best cars in each category. Rankings are based primarily on the balanced, diverse opinions of hundreds of professional auto critics, which are analyzed and scored to create a consensus opinion about each car.

With a 22-year history of providing consumers with reliable information about vehicle costs, measures both the target price that consumers can expect to pay for a vehicle as well as its 5-year total cost of ownership. Combining this data with U.S. News car rankings allows different models to be compared on a very useful metric – overall appeal for the money.

“There is no question that car shoppers are now paying more attention to total ownership costs such as resale value, fuel economy, and other factors,” said Charlie Vogelheim, Executive Editor of “Taking into account these real world costs as well as U.S. News’s unbiased car rankings, the Best Car for the Money awards identify vehicles that should make any car shopper’s short list.”

For complete information about this year’s Best Car for the Money winners and the awards methodology, visit For more information about the Total Cost of Ownership and other related data, visit The 23 winners of the 2010 Best Car for the Money awards are listed below:


Subcompact Cars Nissan Versa

Compact CarsHyundai Elantra

HatchbacksHonda Fit

Midsize Cars Toyota Camry

FamilySedans Ford Taurus

Upscale Compact CarsVolkswagen GTI

Upscale SedansHyundai Genesis

Luxury SedansAcura RL

Hybrid CarsToyota Prius

Affordable Sports CarsMazda MX-5 Miata

Luxury Sports CarsChevrolet Corvette

 Compact Crossover/SUVs Honda CR-V

Midsize Crossover/SUVsToyota Venza

Full SizeSUVs Toyota Sequoia

Luxury Compact Crossover/SUVsInfiniti EX

Luxury Midsize Crossover/SUVs Lexus RX 350

Luxury Full Size SUVs Toyota Land Cruiser

Hybrid SUVs Lexus RX Hybrid

Off-Road SUVs Toyota FJ Cruiser

MinivansHonda Odyssey

WagonsVolkswagen Jetta SportWagen

Compact Pickup Trucks Toyota Tacoma

Full Size Pickup TrucksFord F-150