Written by gary on December 4th, 2011

Toyota’s Scion FR-S  high-performance Sports Car with 200 HP will go on sale in the Spring of 2012.

Toyota Scion FR=S


The FR-S, which stands for Front-engine, Rear-wheel drive, Sport; is an afforable authentic rear-wheel-drive sports car that has emotional balance and handling, performance, persuasive styling, utility and surprising MPG.

PURE BALANCE– The FR-S is designed around a core goal of achieving, “Pure Balance.”   Toyota’s decision to use the world’s only flat boxer engine in a front-engine, rear-wheel drive configuration provides the strategic basis for “Pure Balence”. The engine’s compact size and flat shape allow it to be mounted mid-ship and extremely low, giving the car a dynamically favorable front-to-rear weight ratio of 53:47 and a low center of gravity found only on some exotic sports cars.

HORSEPOWER TORQUE MPG– The FR-S’s fierce 2.0-liter four-cylinder engine, a joint development between Toyota and Subaru, combines Subaru’s newly developed horizontally opposed engine and Toyota’s cutting edge D-4S injection system that incorporates both direct and port injection.  The D-4S system, partnered with a high 12.5:1 compression ratio, results in 200 Horsepower and 151 pound-feet of torque. Very Impressive!

It’s not hard to make horsepower and torque, but it’s very hard to do all that and still achieve impressive MPG. The Scion FR-S Does All Three.

You can have 200 HP with either a six-speed manual or a six-speed automatic transmission. The manual offers quick, precise shifts and a short-gear box. The automatic features aggressive up shifts and sporty rev-matched down shifts that are initiated by steering-wheel-mounted paddle shifters. Power hits the pavement via a limited-slip differential.  

LEAN FIERCE FAST– The FR-S’s combination of lightweight design and compact size provides Emotional Balance. The combination allows the car to be quick and nimble in and out of corners, with dynamic maneuverability and confident handling.  The sports car’s weight is kept lean by utilizing an aluminum hood, a solid roof, and a hatchback rear design. A dynamically tuned suspension setup consisting of MacPherson struts up front and a double wishbone system in the rear mirrors the FR-S’s lean weight. Plus, Lightweight 17-inch alloy wheels and ventilated disc brakes are on all four corners.

Here Are Scion FR-S Preliminary Specifications
166.7 in.
69.9 in.
51.2 in. (not including antenna base)
101.2 in.
59.8 in.
60.6 in.
Seating capacity
Total displacement
1,998 cc
Horizontally opposed four-cylinder, D-4S injection, DOHC
Bore × stroke
86 × 86 mm.
Maximum output
200hp @ 7,000 rpm
Maximum torque
151 lb.-ft. @ 6,600 rpm
6-speed manual or 6-speed automatic with paddle shifters
Rear-wheel drive
MacPherson struts
Double wishbone
Ventilated Disc
Ventilated Disc
Fuel tank
13.2 gallons
Premium Unleaded

Scion FR-S… Front-Engine, Rear-Wheel Drive, Sports Car, Horsepower, Torque, MPG…Pure Emotional Balance!



Written by gary on December 3rd, 2011

Toyota is on the move again posting its first monthly sales increase since April, topping analysts’ estimates with the best U.S. light-vehicle sales pace in more than two years.                                 

Loving Toyota

Loving Toyota

Toyota deliveries rose 6.7 percent in November stated the automaker.

Sales of the Prius hybrid rose 49 percent to 15,208 and deliveries of the new 2012 Camry sedan climbed 13 percent to 23,440. The automaker exceeded five analysts’ average estimate for a 5 percent increase in November deliveries.

Four of the six largest automakers beat sales expectations, boosting industry sales to a 13.6 million seasonally adjusted annualized rate.  Pace exceeded the 13.4 million average estimate of 14 analysts surveyed by Bloomberg and is the best month since sales were helped by Cash for Clunkers in August 2009.

Some believe that consumers have been waiting for a surge. Several analyst in the industry believe that the cars consumers are driving are getting older and people are beginning to reach a point where they need or want to replace them. There is recession out there but there is a growing fatigue and people want to buy if they can.



Written by gary on October 1st, 2011

Toyota used strategy to breath new life into idled robotics that now build the 2012 Camry with lower costs and a very competitive price structure.

Toyota Robots Building Camry

With false accusations, an erroneous government onslaught, earthquakes, tsunamis, and economic turmoil chipping away at sales and brand loyalty, Toyota knew when approaching a redesigned for the 2012 Camry that a priceincrease wasn’t an option. While Camry remains the best selling car in America, its lead has diminished  and competitors such as the Hyundai Sonata and the Ford Fusion have seen double-digit sales increases over the last year. Pricing the Camry over its competition, and in the midst of a recession, could positionthe car to customer push-back before it even hit the market.

One of Toyota’s primary production goals for the new Camry was cost containment. Wherever possible, the automaker looked to boost production efficiencies, and one way was to reuse existing production assets from idled facilities.

Building the 2012 Camry in Toyota’s Georgetown, Kentucky, plant are the same robots once used by NUMMI, the former Toyota-GM project facility in Fremont, Calif. The robots once welded up Toyota Matrix hatchbacks, but with fresh tooling and reprogramming, they’re now building the mid-size Camry sedan, cutting costs and keeping the pricing structure down.

Toyota won’t say how much it saved by repurposing the robots. Yet the new Camry is priced at an average of two percent less than the model it replaces. On higher-end models, the savings are even more significant.



Written by gary on October 1st, 2011

The Toyota Engine Plant located in Huntsville, Alabama should have its own National Championship Honor along with The Auburn University and University of Alabama Football Programs.

Toyota Engine Team National Champions

The Factory has a team of 1000 employees who have worked, trained, overcome adversity , and fought to become the leading and only Toyota plant to produce 4-cylinder, V-6 and V-8 engines worldwide.

Beginning September 2011, the Huntsville factory production includes not only the V-6 and V-8 engines used in the Tundra and Tacoma trucks as well as the Sequoia SUV, but also the 4-cylinder engine used in the Rav4, Highlander, Venza, and the new 2012 Camry. The plant will supply nearly every auto factory in North America.

This year is the 10th anniversary of the plant’s beginning which now has an annual capacity to turn out 500,000 engines. The factory is running wide open.

It hasn’t always been that way. The Toyota Huntsville plant suffered greatly during the economic downturn in 2008 and 2009 when gas also reached $4.00 per gallon. No sooner had the factory moved past adjustments made due to the downturn when Toyota faced a mass global recall and governmental onslaught that caused even more sales and production distress.

Then, this past spring, the earthquake and tsunami in Japan damaged Toyota’s supplier operations creating parts shortages in America.

The Huntsville. Alabama facility waas included in a companywide production cutback and just last spring was operating only a day and a half a week.

Through it all, Huntsville team employees maintained optimism. Instead of layoffs, the company concentrated on learning, crosstraining, maintaining a steady schedule on non-production days, and something more…Last spring Toyota sent employees out into the community as a “Dreamteam” to help victims of the April 27 tornadoes that severly damaged areas of Alabama.

When the Huntsville. Alabama plant competed for the 4-cylinder engine project, it went against facilities in Japan, China, and Australia. the Huntsville team was ready though, thanks to learning, training, consistency, and optimism.

The Toyota Engine Team in Huntsville, Alabama  demonstrates that they can produce high quality, low cost engines of high reliability, QDR, as Toyota calls it and that gives the State of Alabama another National Championship Team!



Written by gary on September 5th, 2011


Outside, the 2012 Toyota Tacoma displays a relatively minor revision that is mostly cosmetic allowing Toyota to go with “If It Ain”t Broke, Don’t Fix It”. Inside the Cab are more substantial changes.

There are some subtle changes to the front end of the 2012 Tacoma that include a new modified grille, foglamps, headlights, and bumper. The overall appearance though is not substantially different from a 2011 moddel. Dual tow hooks are now standard on all Tacoma models, and there are two new colors, Spruce Mica and Nautical Blue Metallic from which to choose. The TRD Sport package is now offered with side mirrors that have integrated turn signal lamps, and it is also available with optional 18-inch chrome five-spoke wheels.
Look Inside, and the changes appears a little more extensive. The 2012 Tacoma sports a redesigned instrument panel gauge cluster; redesigned central stack with updated climate controls, and a new steering wheel on some models.
New options include heavy-duty all-weather flooring on Access Cab and Double Cab models, waterproof fabric on some trucks, new radio designs, and Toyota’s Entune infotainment system (which is offered on the Double Cab V-6.)
Mechanically, there’s not much change from the outgoing 2011 model. The base 2.7-liter inline-four-cylinder carries over with the same 159 hp and 180 lb-ft as the 2011 model. Also, the 4.0-liter V-6 still offers 236 hp and 266 lb-ft of torque, just like last year’s truck. Transmission choices and fuel economy ratings remain unchanged.
Pricing is unannounced for the updated 2012 Tacoma, but should remain close to the 2011 model, which currently starts at $17,175 (including destination).
The 2012 Toyota Tacoma displays that it is new more from the inside out with a lot of “If It Ain’t Broke Don’t Fix It”.


Written by gary on August 28th, 2011

Toyota says the 2012 Toyota Camry is “revolutionary”. We believe the 2012 Toyota Camry is new starting more from the “Inside Out”.

2012 Camry New Inside Out

2012 Camry New Inside Out

Toyota has a tough task addressing new changes to Camry, the top selling car 13 out of the past 14 years. When evaluating the 2012 Toyota Camry it’s helpful to understand where the car is coming from. Camry is a leading seller with significant long lasting appeal and it has been awarded best car awards and most reliable used car awards many many times. Ninety percent of all Camry automobiles sold since 1995 are still on the road today.

The question behind the question is what is the basis of Toyota Camry appeal. Camry has never been a styling magnet. It has never been the fastest, the best-handling, nor the car with all the gadgets in its segment. So what is the Camry appeal? The answer is what Toyota calls QDR; Quality, Durability, and Reliability. QDR is where it has won its loyal fan base and QDR is what can be seen in its routine ranking at the top of the charts that matter to most American motorists: initial quality, durability, and long-term reliability, as well as routinely best-in-class trade-in values. 

So Toyota’s recipe for continuous Camry significance has evolved into making enough outside appearance tweeks to entice a loyal repeat owner base while refining and upgrading Quality, Durability, Reliability, and Economy.

Even though 90% of the 2012 Toyota Camry parts have been “re-engineered”, the Camry continues to ride on the same platform as the outgoing model and you won’t have any trouble knowing the new 2012 model is a Camry.

The profile of the new 2012 Camry is very much like the outgoing model, substituting the current car’s rounded edges with more squared off corners. Other new exterior details include the headlamp corners and slight rear spoiler that were reworked to improve aerodynamics.

Working from the “inside out”, Toyota has engineered more “revolutionary” changes to the interior of the new 2012 Camry rather than the exterior. A new “floating” instrument panel design with detailed stitching that you’d find in a more expensive product has been incorporated into Camry. 

The layout of gauges and controls is a strong point in the new Camry. Toyota engineers have taken great pains to make sure drivers don’t have to take their eyes off the road for very long. Plus, unlike competitive models that have too many switches and dials on their touchscreen monitors, Toyota continues to feature plenty of easy to use knobs and switches for the functions motorists use most often.

The 2012 Camry has a more spacious feel with rear passengers getting an extra 2 inches of legroom comfort and trunk area is increased over the outgoing model. In addition, thanks to more high-strength steel and some creative engineering, the 2012 Toyota Camry is on average 150 to 200 pounds lighter, depending upon model.  This is increasing powertrain gas mileage across the board for the new 2012 Camry.

New Larger 2012 Camry Backseat

New Larger 2012 Camry Backseat

There are three powertrain choices for the 2012 Camry. 

  • The base car is standard with a 2.5-liter inline-four with 178 horsepower and mileage ratings of 25 mpg City, 35 Highway and 28 Combined, according to the EPA.
  • An optional 3.5-liter V-6 provides quite a bit more pep, at 268-hp and ratings on this powertrain at 21/30/25.
  • The single most impressive element of both of these powertrains is the 6-speed automatic transmission.  It is smooth with instant shift quality and is absolutely world-class.
  • The Hybrid powertrain scheduled to account for 11% of new Camry sales for 2012 has undergone extensive updating for 2012, downsizing key systems enough to carve out an additional 2.5 cubic feet of trunk space eliminating a frequent criticism of the previous Camry Hybrid. Mileage, for the LE hybrid model is 43 City, 39 Highway and 41 Combined. The XLE drops slightly to 41/38/40.  The LE provides as much as 650 miles range between fill-ups.There

There is high-tech gadgetry available. A 6.1-inch LCD screen for navigation and other systems is available and a 7-inch upgrade is offered on the Camry XLE.  Niceties like Bluetooth hands-free calling and USB connectivity are standard across the board on all models.

The new 2012 Camry will come with Toyota’s new infotainment system, Entune, which was named best-in-class at the 2011 Consumer Electronics Show held in January.  Entune features an easy-to-use voice control, with redundant controls on the steering wheel.  The system links to a variety of smartphone apps, including Pandora Radio and OpenTable, which makes it easy to snag a restaurant reservation.

Safety systems include anti-whiplash seats, 10 standard airbags, larger 4-wheel disk brakes and brake-based systems such as electronic stability control.

Oh, There’s More…Toyota plans to sell 360,000 2012 Camrys in the United States and they have chosen to enhance the 2012 Toyota Camry’s appeal by cutting prices as much as $2,000, depending on the model. 

Look closely at the new 2012 Toyota Camry when it hits the Dealer Showroom in October. Our guess is that it will continue as the Number One Selling Car in America. It’s also our guess that the car will have enough enticement and heritage appeal to overcome any short term style fad itches you might have.

The 2012 Toyota Camry is new from the “Inside Out”  with enough outside appearance tweeks to entice a loyal repeat owner base while refining and upgrading Quality, Durability, Reliability, and Economy.



Written by gary on August 23rd, 2011

The 2012 Camry, This is the real car driven off the assembly line today.

2012 Camry The Real Car

2012 Camry The Real Car

The new Camry is much like we showed back in May and dimensionally is very much as it has been for quite a while. There are new entertainment technologies, smarter looking interior appointments, and just enough outer flare to entice.

Selecting your new 2012 Camry will be easier with 36 build configurations, down from some 1200 previously.

Despite earthquakes, tsunamis, recalls with false accusations, parts shortages, and a current recession Toyota Camry has continued to be the best selling car for nine years including 2011. The new 2012 Camry with a distinguished history of quality, reliability, and value is expected to continued the distinction.

There are 6.8 million Toyota Camry automobiles on the road today and 90% of all Camrys built since 1995 are still going strong.

We’ll have more on the 2012 Camry. It hits Dealer showrooms in October and most of the models will have a lower sticker price than their 2011 counterparts.

It gets even better. The new 2012 Camry will be the Host Pace Car for the 2012 Daytona Five Hundred coming up in February!

2012 Camry Flys By

2012 Camry Flys By



Written by gary on August 22nd, 2011

Toyota and Ford are planning to jointly develop a gas-electric hybrid engine for pickup trucks and sport utility vehicles.



This will be a project to watch and keep an eye on as it unfolds. The companies have agreed to share development costs to make the technology more affordable for customers and bring it to market faster. Many details have yet to be worked out, but both said their vehicles would remain unique even if they share the same drive systems.

The deal will help both companies meet more stringent fuel economy and pollution standards in the U.S. and elsewhere, while at the same time keeping larger vehicles viable if gas prices continue to rise.

The companies aren’t sure yet what kind of gas mileage the platform will get, but they know that hybrid trucks would help automakers meet U.S. fuel economy standards that require new vehicles to average 56.5 miles per gallon by 2025. Trucks will have lower mileage targets, but still being part of the mix would have to improve to meet the standards.

Both companies are targeting pickup trucks, which for both are big sellers. Ford’s F-Series pickup is a top-selling vehicle in the U.S., and Toyota is building quite a reliable brand in the full-sized pickup market with Tundra.

Both companies now sell thousands of hybrid cars and Prius is the world leader in hybrid sales. For trucks though, they’ll have to develop a different system platform with enough power to haul and tow heavy loads.

It is conceivable that the trucks could have the same engine and transmission, but at the same time have strong differences unique to the brand.

It will take a year for the companies to figure out who will do what research. After that, they would sign a definitive agreement that would lay out timelines to develop the technology. It will take at least two or three years after that to develop a platform system. Toyota and Ford  hope to bring high mileage Hybrid trucks to market this decade.



Written by gary on August 21st, 2011

A few articles back I mentioned that Toyota has had the kind of strife lately that would cause most companies to shut down or scream for a bailout from somewhere. But instead, Toyota is getting into the toy business with ToyToyota. Sooner or later you had to figure that Toyota, a company with toy in its name would get into the toy business. The first product is technologically sophisticated, an iPhone App for Kids called Backseat Driver.


The game is intended for young kids, and through the built in social layer with Twitter, players can earn points, share their high point scores, and compete with others via the game’s online ranking system. Players can use those accumulated points to customize their game rides. Backseat Driver acclimates kids to the world of technology that we now live in and perhaps Toyota is also raising the next generation for Pimp My Ride. Just kidding.

Backseat Driver in summary engaging the handset’s GPS and accelerometer to match game play with the direction and speed of the real-world car that the player is sitting in. It works like this; using the phone’s GPS, the app lets kids drive a Mama Car that follows the same route driven by their parent, while a Papa Car ahead poops little cartoon prizes that kids collect. Kids that collect enough prizes can customize their car with sparkly paint and then share their successes on Twitter. Come to think of it, things kinda roll that way for the parents too… But back to the game app, those goodies are matched to nearby landmarks in the real world. So, for example, if dad drives by a burger joint, the player may be able to roll over a hamburger and gain some points.

FOR KIDS…OR IS IT?                                       

Toyota Backseat Driver is a clever teaching aid. I wonder though if perhaps Toyota is going after the wrong market segment. Most studies show that older adults suffer from technophobia or a fear of technology. After all Mom, Dad, Granny, and Aunt Sally can’t work their TV, can’t figure out the remote control, instead of turning on the computer they end up blowing up the hard drive, and they all forgot their email address. Seems to me like a good application for Backseat Driver to the Rescue.


Just think about it. It might go like this; put Granny in the backseat working Backseat Driver and you take her on a road trip. She begins getting into the game snapping up little prizes and starts up a little game rivalry with arch enemy Aunt Martha. You’re driving along, Granny’s in the back seat working up a sweat with Backseat Driver when you round the bend and approach a Burger King. All of a sudden Papa Car ahead poops a Whopper and Granny takes a dive across the backseat of the car nearly causing it to flip but she lands just in time to scoop up the Whopper prize, take the lead in the game over Aunt Martha, and then send Martha a tweet.

Granny tweets Aunt Martha and says, Martha I’ve taken the lead and that’s just what you deserve for snaking my date 55 years ago you Twit!

OMG, Technology, You’ve just got to love it….





Written by gary on August 5th, 2011

A Tesla built electric powered Toyota Rav4 will be built at Toyota Motor Manufacturing Canada, Inc. (TMMC) in Woodstock, Ontario beginning in 2012.2012 Electric Rav4 A joint development team has agreed that building the vehicle at the Woodstock plant on the same line as the gasoline-powered RAV4 will streamline and simplify the production process and guarantee the highest level of quality control. Officials stated that this is a great example of Toyota’s determination to collaborate with companies with leading edge technology.

Toyota will pay Tesla approximately $100 million to supply the electric powertrain, which includes the battery, motor, gear box and power electronics for the electric Rav4 or RAV4 EV. Tesla will build the electric powertrains at its production facility in Palo Alto, California and then ship them to TMMC for final assembly into the vehicle.
The RAV4 EV will be sold at U.S. Toyota dealers through Toyota Motor Sales, U.S.A., Inc. (TMS). Details including pricing, volume and regional distribution will be determined and announced at a later time. 


Written by gary on July 31st, 2011

Earthquakes, tsunamis, parts shortages, that’s enough to cause most campanies to shut down. Instead, Toyota is bringing on a new line, ToyToyota, and its first product is an iPhone App for Kids called Backseat Driver.

Toyota Backseat Driver For Kids

Toyota Backseat Driver For Kids

Backseat Driver differs from other driving games by engaging the handset’s GPS and accelerometer to match game play with the direction and speed of the real-world car that the player is sitting in. It works like this; using the phone’s GPS, the app lets kids drive a “Mama Car,” following the same route driven by their parents, while a “Papa Car” ahead poops little cartoon prizes that the kids pick up. Kids that collect enough prizes earn the right to customize their game car with sparkly paint, then share their successes on Twitter. Come to think of it, things kinda work like that for the parents too…But back to the game app, those goodies are matched to nearby landmarks in the real world — so, for example, if dad drives by a burger joint, the player may be able to roll over a hamburger and gain some points.

The game is intended for the fairly young, but through the built in social layer with twitter, players can share their high scores and they can compete with others via the game’s online ranking system. And of course, players can use those accumulated points to customize their rides. Is Toyota raising the next generation for “Pimp My Ride”? Just kidding.

Backseat Driver is free to download [iTunes link] for the iPhone (3GS and 4), iPod Touch (3rd and 4th generation models), and the iPad. If you haven’t upgraded your OS in a while, you’ll need to jump to at least iOS 4.1.

Curious? Have a few minutes to waste? Here’s a video overview.
YouTube Preview Image



Written by gary on July 29th, 2011

With all the hype surrounding a new Camry reveal, Toyota truck folks are asking what about a new Tacoma?Possible 2012 Tacoma

Speculation has built that 2012 would be the year for a new generation Tacoma. Save that level of enthusiasm for later.What we’re hearing from Toyota insiders is that the 2012 Tacoma will have a more stylized look but will be a fresh skin update. With no pictures slipping through the cracks yet here is what we’re getting:

  • New front bumper, headlights, hood and fenders. The look will be more optimistic and stylish but not exactly like the new 4 Runner.
  • New dash and optional Entune will be available.
  • The 4.0L remains the same single VVT and the same transmission, no powertrain upgrades at this time.
  • Later in the year after initial launch, a baja edition may be introduced.
  • Trucks should arrive a Dealers by Oct but pictures are still under raps.
  • The 2012 Tacoma is considered a minor major update of sorts, not a new generation.
  • Words being used is that it might be 3 years before a new generation is introduced.

Stay tuned for further leaks and information.



Written by gary on July 28th, 2011

Another Big Win in Alabama from Toyota.

Toyota USA announced on July 26th that Pelham-based SafeHouse of Shelby County, Alabama is one of 100 non-profit organizations across the country to win a Toyota through the company’s 100 Cars for Good competition.

Through Toyota 100 Cars for Good, 5,000 non-profit organizations submitted applications to Toyota in early May. The list was then narrowed to 1,000 organizations, and then the top 500.

Each day beginning May 9, Toyota selected five organizations at random and featured them on the day’s online ballot. Voters then cast their ballots for the day’s featured organizations, and the organization with the most votes at the end of the day won their choice of a Toyota vehicle.

SafeHouse was featured on the July 22 ballot, and earned more votes than the other four competing organizations.

Kathy Wells, the organization’s executive director, conveyed ecstatic excitement on behalf of the Safehouse upon learning the news from Toyota.

As a result of winning the competition, SafeHouse soon will have a new Toyota Sienna van, which Ms. Wells says is very much needed.

SafeHouse in Pelham, Alabama provides shelter for victims of domestic violence and sexual assault, and provides many services for those affected by the crimes. SafeHouse employees often transport children staying at the shelter to school, and transport adults to doctors appointments, courthouses and other destinations.

Of the 500 organizations participating in the program, only nine were from Alabama. So far, SafeHouse is the only Alabama organization to win.



Written by gary on July 25th, 2011

WOW!… Why not add some Optimism and a Feeling of Excitement to your new ride with the Toyota Avalon Sport.

New Toyota Avalon Sport

New Toyota Avalon Sport

The Avalon Sport Option is a Southeast Toyota package that brings a little fun and swagger to your Avalon driving experience. The package may be available in other Toyota buying regions as another configuration. However, if you live in the Southeastern U.S., near the area, or are willing to fly in and drive home, you should get one of these.

The Sport option is a $3,999 package and includes:

  • Ground Effects Kit, Lip Spoiler
  • Sports Badges, Window Tint All State Legal
  • 4-18″ BBS Wheels W/4-235/45/18 Michelin Tires(Replaces 4 Factory Installed Wheels and Tires)

My color of choice is Black as shown with charcoal leather seating. The car is stunning sitting right in front of you. The Sport Option Package is also available with other color choices.

Yea, I can just about see Sinatra exiting the back seat of this beautiful personal luxury car right now!



Written by gary on July 22nd, 2011
An Alabama teacher has recently won First Place in the Toyota Teen Driver Educators’ Challenge. Congratulations to Gina McCarley, Lawrence County Schools, Lawrence County High School, Moulton, AL  for her First Place win. Congratulations to Nick Aprea, Seymour Public Schools, Seymour High School, Seymour, CT for his Grand Prize win in the Challenge. Toyota and Discovery Education  recently announced the Grand Prize and First Place winners. 
 As Challenge participants, teachers across the country were tasked with developing three 90-minute safety driving lessons for high school students. The winning lessons are to function as upcoming public service announcements for the winners’ schools and communities regarding safe teen driving.
The Grand Prize winner will receive a free, in-person Toyota Driving Expectations event for their local community. Toyota Driving Expectations is a free program for teen drivers and their parents that has educated nearly 18,000 participants since 2004. The program takes teens the next step beyond driver’s education and introduces “real world” obstacles, conditions and distractions in a safe and controlled driving environment.
The First Place winner will receive two virtual driving simulators, provided by Virtual Driver Interactive. The simulators are programmed with One Simple Decision™ — a program designed to stop impaired and distracted driving with a first person experience that focuses on real life consequences.
“Discovery Education is a firm believer in not only educating students on subjects inside the classroom, but teaching important lessons outside the classroom as well,” said Mary Rollins, vice president of education partnerships, Discovery Education. “The Educators’ Challenge is an exciting and effective way to get communities involved in promoting safe teen driving habits and teaching teens the consequences of distracted driving.”
The Educators’ Challenge is just one part of Toyota and Discovery Education’s joint program, Toyota Teen Driver, which aims to provide resources to schools, educators, parents and teens to help educate teens and keep them safer behind the wheel. For more information on the program, visit For more information on the Toyota Driving Expectations program, visit