The world’s most popular car colors are silver and black, according to DuPont’s 58th Global Automotive Color Popularity Report issued this week. The report shows only two percentage points separate silver from black as the leading vehicle color globally.White and gray are tied for third place, with gray’s popularity increasing three percentage points from last year’s survey. Red, the only non-neutral color in the top five, is increasing in popularity, taking the fifth spot on the global color popularity rankings.
The Top Ten Global Vehicle Colors Are As Follows:
1. Silver – 26 percent
2. Black/Black Effect – 24 percent
3. White/White Pearl and Gray – 16 percent each (tie)
5. Red – 6 percent
6. Blue – 5 percent
7. Brown/Beige – 3 percent
8. Green – 2 percent
9. Yellow/Gold – 1 percent
10. Others – <1 percent
For North America, DuPont’s data showed white/white pearl retained its lead for the fourth year in a row, with 21% popularity share. DuPont experts say this largely reflects the preferences of the fleet and light truck and sport utility vehicle (SUV) markets in North America. Black/black effect beat silver by one percentage point, for the No. 2 spot, with 18% popularity. Gray increased 2% over last year. Rounding out the top five is red with 11% popularity
In North America, black/black effect lead the compact/sport and luxury/luxury SUV categories, while white/white pearl lead the truck/SUV category. DuPont said silver leads by just one percentage point over black/black effect for the intermediate/crossover utility vehicle (CUV) segment in the North American market.