Toyota recently reported $1.2 billion in quarterly profits, up from an $8.3 billion loss in the same period last year. Total sales for the beleaguered automaker exceeded $57 billion, up more than $11 billion from 2009.

That’s a strong statement of consumer trust in the brand that makes many of America’s Best Selling Vehicles, Cars and Trucks; even in the face of huge precautionary recalls framed by a massive media onslaught. 

An interest-free financing program worked well for Toyota during the month of April. The generous incentives lost some steam in May as many of the consumers who responded to those incentives were loyal Toyota buyers taking advantage of the situation. Why Not? The Month of May could have been better for Toyota if not for the vigorous sales in March and April depleting inventories…

Still the Toyota Camry was one of the country’s bestselling cars last month–and last year the Camry and Toyota Corolla were Nos. 2 and 3 for total sales. As of May 2010 they have each sold more than 118,000 units and are well on track to retaining their place in 2009 as the Bestselling of any Cars in America, second only to longtime leader, the F-Series pickup truck.