December, 2010 browsing by month



Thursday, December 30th, 2010



Major Changes Help Toyota Put Focus On Its Customers

Wednesday, December 29th, 2010
“I am taking the company back to basics … We are putting our customers, and the values on which our company was founded, front and center.” – Akio Toyoda, President, Toyota Motor Corporationtoyota emblem
Dec. 20, 2010 — Toyota has taken major steps to become an even more responsive, customer-focused organization – and to strengthen our leadership in automotive quality and safety.
Safe Cars Made Even Safer
•    Star Safety System of five accident avoidance technologies standard across all new vehicles.
•    Smart Stop Technology included on all new models for added customer confidence.
•    Enhanced Event Data Recorders in all 2011 model year vehicles.
A Transformation in Global Quality Assurance
•    Special Committee for Global Quality, led by President Akio Toyoda, examining all aspects of quality assurance.
•    Strengthened ability to monitor and evaluate customer concerns.
•    New vehicle development cycle expanded by four weeks to help ensure reliability and safety.
•    1,000 Toyota engineers assigned to focus on component design and quality.
Swift, Decisive Action on Safety
•    North American operations have a greater voice in safety decisions – with appropriate action taken whenever issues emerge.
•    Established SMART Teams of highly trained engineers and field technicians who can be deployed to conduct onsite inspections anywhere in the U.S. help quickly investigate customer concerns.
•    Six additional Product Quality Field Offices in process of being established throughout North America.
Fast and Thorough Response on Recalls
•    Nearly 200,000 employees, dealers and technicians across America focused on making things right for customers.
•    Floor mat and sticky pedal recall remedies substantially complete.
More Local Autonomy
•    Chief Quality Officer for North America (Steve St. Angelo) – a new position with a direct line to Akio Toyoda.
•    Independent Quality Advisory Panel, chaired by former U.S. Transportation Secretary Rodney Slater, reviewing and making policy recommendations.
•    More Americans now leading our plants in the U.S.

Extraordinary Technical Scrutiny
•    Several thousand SMART Team evaluations since April, none of which has found a single instance of unintended acceleration caused by failure in our vehicle electronics.
•    An unprecedented level of independent engineering review, including NASA, the National Academy of Sciences and leading engineering firm Exponent.
Continued Economic and Community Impact
•    Ongoing focus on maintaining employment security – no layoffs among full-time employees at Toyota’s manufacturing plants, despite the economic downturn.
•    Significant new investments in our U.S. manufacturing operations, including capital improvements and 1,000 new jobs at our San Antonio production facility plus the impending completion of a new, billion-dollar plant in Mississippi, which will directly employ nearly 2,000 people.
•    Continued investments in local education systems, environmental programs and community organizations across the country.
Ongoing Support from Customers and Independent Experts
•    Toyota remains the best selling retail brand in America – Camry the #1 selling car in the U.S.
•    Seventeen vehicles rated most reliable by Consumer Reports, more than any other manufacturer.
•    Toyota has regained the number one spot as the most-considered automobile brand among new-car shoppers, according to Kelley Blue Book, one of the most trusted resources for new and used vehicle buyers.
•    Toyota and Lexus dominated Kelley Blue Book’s recently announced list of 2011 Top Ten Best Resale Values, taking four of the ten top spots. No other automaker had more than two.
•    Six segment awards in the 2010 J.D. Power initial quality study, more than any other manufacturer.
•    Eight Toyota vehicles named “top safety picks” by the Insurance Institute for Highway Safety.

New LED Technology For Automotive Headlight Lamps

Monday, December 27th, 2010

You have probably heard about a number of applications for LED technology, the LED traffic light around the corner, the bright and prettier automotive LED tail lights, stop lights and even the latest LED  headlights lights now available on Prius and other Toyota models.led headlight

For automotive giants Toyota and others, a new movement is about to come.  They are all actively working on the next generation of LED applications, the LED automotive headlight lamps.

The evolution from halogen headlight bulbs to LED headlight assembling means brighter and whiter lighting output, as well as longer lasting bulbs, (4 times longer lasting) with less energy consumption overall.

The brighter lighting output will provide better visibility therefore improving overall road safety.

The whiter color means the color temperature of LED headlight lamps is about 5000 kelvin to 5500 kelvin which is closer to the color of the sun light vs the halogen filament headlight bulbs’ yellowish 3500 kelvin.

An LED greater lifespan makes the headlight last “almost forever” with almost zero maintenance cost v.s. the halogen headlight’s shorter 500 working hour life, then replacement.

Toyota has introduced the new Prius with optional LED headlight lamps with other models to follow including Lexus models such as the LS600h and possibly a new 2012 Camry, Camry redesign.

In the short future, more cars will adopt the LED technology for headlight lamps for its brighter, whiter appearance, econ-friendly make-up, and long lasting characteristics.


Thursday, December 23rd, 2010

number-oneToyota returned to the top spot in the latest Kelley Blue Book  Q3 2010 Market Intelligence Brand Watch™ study as the most considered auto brand overall among new-car shoppers.   Toyota sat atop the Market Intelligence Brand Watch Study from its inception in 2007 through the third-quarter of 2009. After placing second for the past three quarters Toyota has regained its number one perch for the third-quarter of 2010.

Toyota also took top honors as the most considered brand in the non-luxury sedan/coupe/hatchback and non luxury SUV/CUV segments.
“Regaining the number one position by Kelley Blue Book as the most considered auto brand among shoppers is a strong indication that consumers recognize our commitment to earn their confidence in the safety, quality and value of our vehicles,” said Bob Carter, group vice president and general manager, Toyota Division.  “Toyota has worked extremely hard to deliver the finest cars and trucks consumers have come to expect for more than 50 years and will continue to do so.”
Kelley Blue Book noted that new-car shoppers, regardless of segment, ranked durability/reliability, fuel efficiency, driving comfort, driving performance and safety as the top five importance factors while shopping for their next new vehicle.


Wednesday, December 22nd, 2010

2011-toyota-sienna-The Insurance Institute for Highway Safety (IIHS) today announced that eight Toyota, Lexus and Scion vehicles were among 66 winners of Top Safety Pick awards for 2011.  

Responding to the announcement, Toyota said it “is pleased to have received eight IIHS Top Safety Picks for 2011, which we believe is reflective of our ongoing commitment to developing safe and reliable vehicles for our customers.”

The eight winners are: Toyota Avalon, Corolla, Highlander, Sienna and Venza; Lexus RX, and Scion tc and xB. Sienna was the only minivan to make the list.2011_toyota_avalon_03

Top Safety Pick awards recognize vehicles that do the best job of protecting people in front, side, rollover and rear crashes based on good ratings in IIHS tests.  Winners also must have available electronic stability control, a crash avoidance feature that significantly reduces crash risk.  


Friday, December 17th, 2010

UPDATE AUGUST  2011:  2012 Camry, See The Real Car Here


This is a May 2011 image of a 2012 Toyota Camry that is the best we have at this point. Buyer acceptance of upcoming new Toyota cars and trucks will have a pivotal role in Toyota’s future as the number one car maker. A goal for a 2012 Camry redesign is to raise Camry’s image as a value alternative in the luxury car arena.

Camry 2012 Image

Camry 2012 Image

This car features an upscale exterior that expresses power and energy with Japanese overtones. With this image Toyota  shows a more substantial design, different  from it’s Lexus relatives, while animating headlights and adding horizontal design details that add a sense of width. The proposal of all exterior dimensions are no more than 20mm off the current Camry. Dimensions are approximately 4810MM *1825mm * 1470mm (L*W*H*)

From what we know, Engines  of 2012 Toyota Camry are expected to be the same as 7th generation Camry. The 3.5 V6 is mated  with a new six-speed automatic and produces 268 horsepower. The Camry will have  a standard 2.5-liter 4-cylinder engine also mated  with a 6-speed transmission.

The car is scheduled to debute in the United States FAll 2011.


Saturday, December 11th, 2010

The “Tundra Sportsman” concept pickup truck was developed in collaboration with Bass Pro Shops and their RedHead Pro Hunting Team members.Toyota-Tundra-Sportsman-3-355x240

The vehicle is inspired by the outdoor tradition of hunting and is a “Hunter’s Dream”.

Toyota used a 2011 Tundra Double Cab 4×4 equipped with the TRD Rock Warrior Package and 5.7-liter V8 with a six-speed automatic transmission as the canvas for the concept truck.

In addition to the performance modifications, the exterior uses a muted color palette of Grays and Blacks to blend in with the wooded environment without the cliché of camouflage to sustain curb appeal.

Inside, the truck was designed to be a command center for extended hunting trips. It includes a weather station and GPS system.

The truck bed was modified to serve double-duty as the ultimate sportsman fantasy transport and base camp.Toyota-Tundra-Sportsman-1-355x240

Everything required for conventional firearm and bow hunting is included as well as an area for meal preparation.


Saturday, December 11th, 2010

An unrestrained truck cargo bed can be dangerous to cab occupants as well as vehicles or pedestrians near the truck. Ever wonder why “headache racks” are so popular with many truckheadache rack owners? Some like the rugged look but most appreciate the safety factor. A headache rack is a metal guard mounted at the front of the pickup bed that helps protect the cab and rear window from loose objects. They come in many styles, including tubular cross bars and stout wire mesh.

Headache racks serve as a reminder that unrestrained cargo can be dangerous to cab occupants as well as vehicles or pedestrians near the truck. Toyota Tundra has numerous features to assist in cargo control. Here’s a quick look:

2-tier loading – This feature is stamped on the inside of the bed. Four horizontal slots–two on each side of the bed–are located on the shelf by the wheelwell. These slots are directly opposite each other and support a length of 2×4 or 2×6 wood cut to the width of the cargo bed. These two pieces of wood now act like crossmembers and can separate cargo from the load floor. For example, PVC pipe can be stored on the floor and a load of 4×8 plywood can go on top of the wood crossmembers with easy access to both.0911_06_z+2010_toyota_tundra_double_cab+bed

Bed dividers – Vertical slots–two on each side–are also stamped in the bed sides. These ribs add structural support to the inside of the cargo bed and can be used to divide the bed to help separate different types of cargo. Lengths of 2×8 or 2×10 wood cut to the width of the bed can be inserted into the slots to create partitions. This allows the owner to keep different building materials, such as dirt, rocks and wood chips, separated from each other.

Tie-down loops – D-shaped tie-down loops are anchored at each corner of the bed. These loops are very effective at securing hooks at the end of motorcycle-style tie downs. Some trucks use a bat-wing cleat as a factory tie down.

Deck Rail – This available feature is the ultimate tie-down system. This innovative utility uses C-channel brackets mounted inside the bed rails and along the header rail behind the cab. Large tie-down cleats can be positioned and tightened anywhere along the rails. The system comes with four cleats but additional cleats can be purchased for specific cargo needs.

The aftermarket offers numerous innovative cargo-control accessories that will help a wide range of customer needs. Some of the more popular items, like tie-down straps and spider nets, are strong sellers in the parts department. Other useful items include bungee cords, canvas or plastic wraps (to protect against weather) and even bed-mounted tool boxes.

Of course, a locking hard tonneau cover is one of the best ways to secure cargo if the load isn’t bulky or oversized.

CAR COLORS: Silver and Black World’s Most Popular

Tuesday, December 7th, 2010

The world’s most popular car colors are silver and black, according to DuPont’s 58th Global Automotive Color Popularity Report issued this week. The report shows only two percentage points separate silver from black as the leading vehicle color globally.White and gray are tied for third place, with gray’s popularity increasing three percentage points from last year’s survey. Red, the only non-neutral color in the top five, is increasing in popularity, taking the fifth spot on the global color popularity rankings. WORLD COLORS

The Top Ten Global Vehicle Colors Are As Follows:

1. Silver – 26 percent

2. Black/Black Effect – 24 percent

3. White/White Pearl and Gray – 16 percent each (tie)

5. Red – 6 percent

6. Blue – 5 percent

7. Brown/Beige – 3 percent

8. Green – 2 percent

9. Yellow/Gold – 1 percent

10. Others – <1 percent

For North America, DuPont’s data showed white/white pearl retained its lead for the fourth year in a row, with 21% popularity share. DuPont experts say this largely reflects the preferences of the fleet and light truck and sport utility vehicle (SUV) markets in North America. Black/black effect beat silver by one percentage point, for the No. 2 spot, with 18% popularity. Gray increased 2% over last year. Rounding out the top five is red with 11% popularity NORTH AMERICA COLORS

In North America, black/black effect lead the compact/sport and luxury/luxury SUV categories, while white/white pearl lead the truck/SUV category. DuPont said silver leads by just one percentage point over black/black effect for the intermediate/crossover utility vehicle (CUV) segment in the North American market.